Players decide before they install
Store page, capsule, trailer, first devlog -- players scroll past in seconds. If the message doesn't land here, day-one pays the price. Pre-launch isn't "marketing later." It's product discovery in public.
Where pre-launch goes sideways
- Messaging drifts between store page, trailer, social, and demo. No single source of truth.
- Activity comes in bursts with no cadence. Wishlist growth is luck.
- Creative calls get made by taste, not by what's moving conversion.
- Wishlist is a number on a dashboard, disconnected from what you change next.
The fix isn't more posts. It's a loop that connects positioning to outcomes so learning compounds.
Iridae connects positioning to outcomes
Iridae doesn't run your campaigns. It connects signal to decisions:
- Lock in testable positioning: who it's for, what it is, why it's different.
- Pull wishlist, store, community, and funnel signal into one view.
- Surface next actions with tradeoffs visible: store updates, creative tests, beat timing.
- Push approved tasks and briefs into your existing tools.
- Feed outcomes back so the next cycle starts from what actually moved.
You stay in charge of creative and calendar. Iridae keeps positioning, experiments, and follow-through from scattering across spreadsheets and Slack threads.