Studio Founder + Game Director

Every greenlight is a multi-million-dollar bet placed years before you know if it’s right. You make calls that touch everything: scope, hiring, pace, marketing, community, runway. The hard part isn’t making them. It’s making them stick. A reasonable exception, a small scope add, a rushed message. None looks fatal. Then the game on the store page isn’t the game in production.

Founders lose when sensible choices compound into drift. Iridae catches it early, while the decision is still cheap to change.

• Re-litigating decisions because the rationale lived in a meeting, then running another meeting because nobody has the same picture of what matters now.
• Approving work that makes sense locally, then discovering it conflicts with the promise, budget, or timeline.
• Translating strategy into next steps across teams and tools, over and over.
• Responding to community pressure without the learning closing back into production priorities.

The cost isn’t just time. It’s late course corrections when the studio realizes it’s been building toward a different game.

1. Pull signal from tools you already use: storefront, community, playtests, production, market.
2. Surface tradeoffs in plain language: what you’re choosing, what you’re giving up, what has to be true.
3. Draft the artifacts your studio runs on: briefs, tasks, comms, checkpoints.
4. Track what changed and roll learnings into the next call instead of starting from scratch.

You keep the final say on scope, tone, and timing. Fewer context-rebuilding meetings, less drift between strategy and execution, faster clarity when runway pressure hits.