Every production decision is a market decision.
A change to onboarding changes who the game is for. A design pivot shifts the retention curve. Studios have tools that track what’s being built. Nothing that models what it’s becoming.
It happens every day: your team improves onboarding. Clarity up, friction down, completion up. Every dashboard metric turns green. But those improvements silently shift the game’s appeal away from the players who would sustain it. Every KPI improves. The outcome gets worse.
Iridae catches this. Not by watching your metrics, but by modeling how production decisions change the game’s audience, retention shape, and commercial trajectory as one picture. It responds with the smallest intervention that resolves the uncertainty: segment the next playtest, track commitment from your target players separately. It shows up in Jira or Slack, calibrated to urgency, not volume.
Dashboards tell you what already happened. Iridae surfaces what’s likely to happen, while you can still do something about it.
