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Tech R&D

We dream in \(p(y\mid x,\mathcal D)=\int p(y\mid x,\theta)\,p(\theta\mid \mathcal D)\,d\theta\)

Then we apply it to reality: turning frontier uncertainty research into decisions teams can defend.

We do frontier research where uncertainty, taste, and cultural dynamics aren’t edge cases. They’re the whole problem.

Who We Are


Charles Hinshaw CEO

Charles is a technical CEO who has built products, growth systems, and core workflows for large creative markets. As employee #15 at Unity, he helped shape how games are made and shipped at scale, built and ran Unity’s product-led growth engine from the ground up through Series B, and later served as principal product architect behind one of the industry’s largest professional marketplaces. He combines deep product intuition with hands-on technical execution and has spent the last decade working with studios through high-cost decisions under uncertainty.


Emil Johansen CTO

Emil is a software developer who has made complex infrastructure scale across the game industry and big tech. An early Unity employee (#22), he helped build foundational frameworks adopted by leading technology companies and game studios worldwide. He later shipped the first AI tool in the Unity ecosystem, and has spent over a decade consulting with game tech and AI companies. At Iridae, he leads the engineering that turns research into production systems, ensuring every layer of the platform performs reliably at the scale studios demand.


Ghazaleh Mobkie COO

The most scalable systems don’t matter if the organization supporting them can’t scale with them. Ghazaleh is a hands-on COO who builds the operational backbone that lets a company grow without breaking. An early Trustpilot employee (#38), she built and scaled global customer success from the ground up. She later led and grew Dixa’s entire customer organization through Series B. At Iridae, she owns everything from hiring and process design to partner operations, keeping the organization as tight and responsive as the product itself.


Soren Lass Developer Relations

Soren spent nearly a decade at Ubisoft, rising from product manager across the Nordic region to international brand manager at Ubisoft Montreal, where he led go-to-market for major franchises including Rainbow Six Vegas. For the past twelve years he has worked independently as a business development consultant for game developers, publishers, and investors across Europe and North America, focused on strategic partnerships, publishing, and go-to-market strategy. At Iridae, he brings that network and commercial instinct to developer relations, connecting the platform to the studios and partners who need it.


Alessandro Canossa ML & Research

Alessandro is one of the foundational researchers in game analytics and player behavioral modeling. His work on play-personas, spatial behavior analysis, and motivation modeling has shaped how studios understand players, with over 700 citations on the defining text in the field. He spent nine years at Massive Entertainment (Ubisoft), most recently as Senior Consultant after leading data research across live titles. At Iridae, he drives the ML and research that powers the platform's intelligence, turning years of academic rigor into systems that help studios make better decisions with real evidence.