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Decision infrastructure for game studios

You have the passion. Bring the proof.

Studios know why their game matters. Publishers, platforms, and investors need to see why it will work. Bring the market evidence that turns creative belief into commercial confidence.

Publishers, platforms, and investors already operate with an advantage: more data, more repetitions, and more institutional memory. Iridae turns that advantage into infrastructure for studios — a composed Bayesian system, pre-trained on continuously updating industry-wide data, that updates with every new signal and runs as a closed loop behind every commercial conversation your studio enters. Not market intelligence. Not a research firm. Not a dashboard. Not a copilot. The work that decides your studio’s commercial future, finally running on your side of the table.

Know which parts of the game carry the thesis.

Not every feature matters equally — some define the audience, some drive conversion, some quietly carry the reason the game works. Iridae connects audience demand, comps, playtest evidence, and commercial goals to the actual bets inside your game, so scope conversations stop being only about cost and become conversations about commercial consequence.

Answer the doubts that still matter.

Every studio has the moment when belief starts to split — the publisher questions the audience, the investor hesitates on second-title risk, the platform wants proof of demand. Iridae identifies which uncertainty matters most, what evidence would change confidence, and which test or signal comes next. The right proof, aimed at the decision that’s still open.

Move with the market, not after it.

Three years of development is three years of market movement. New genres emerge. Audiences shift. Competitors launch. The premise you greenlit on can quietly stop being true by the time you ship. Iridae’s read updates continuously — every launch, every comp, every audience signal feeds the calibration — so when conditions change, the plan changes with them, not after them.

Your side of the table, finally.

The people across from you have more context than you do. They see more pitches, compare more launches, review more portfolios. They know which claims fail, which patterns repeat, which numbers survive contact with the market. Iridae gives studios their own commercial memory — every belief tied to evidence, every forecast challengeable, every plan adapting as signals change. The proof layer for the commercial decisions that shape your studio’s future.

If you’re indie, we’re betting on you.

Indies don’t always have the budget the studio platform was priced for. We know. So we built a different way in.

For indie studios with a great game and real conviction, we put less weight on cash up front — and more on a shared stake in the upside we help you build. When your studio wins, we want to win with you. Not before. Not instead. With you.

For the build

  • Scope calls weighed on consequence
  • Feature priorities tied to evidence
  • Pivots evaluated against the thesis
  • Team aligned on shared evidence
  • Decisions defensible to leadership
  • Every decision traced to evidence
  • Assumptions surfaced before they stale
  • A record of what changed

For the table

  • Pitches that hold up under scrutiny
  • Term sheets negotiated on math
  • Investor narratives with calibrated numbers
  • Platform cases anchored in demand
  • A commercial story you can defend
  • Counter-claims answered in the room
  • Confidence ranges, not point estimates
  • Independence from publisher-owned reads

For the long game

  • Forecasts that update as comps land
  • Audience reads that stay current
  • Market drift caught early
  • Strategic paths that adapt
  • Evidence that compounds across titles
  • Studio memory that survives turnover
  • Outcomes measured against the case
  • Live ops grounded in evidence