Built for how studios learn.
Connect playtests, A/B tests, preference studies, pricing research, and live product signals in one continuous system built specifically for games.
Learn with Subtle Beacon
Continuous Bayesian experimentation for game studios.
Subtle Beacon asks better questions, fields them in minutes, and helps turn player evidence into better production and marketing decisions.Every study makes the next smarter.
Use past findings and live-market evidence to reduce study cost, sharpen new research, and reveal when what players say conflicts with what they actually do.
From copilot to autopilot.
Start hands-on, then let Subtle Beacon suggest the next study and wire it into your graph—autonomous next steps when you want them.
Another studio solved a similar co-op session-drop problem—can we use their evidence to reach an answer faster?
Subtle Beacon finds relevant studies across an approved evidence network, checks whether they transfer to the current game, and uses them without assuming the titles are identical.
We have dozens of possible tests across the portfolio—which would reduce the most decision-relevant uncertainty?
Subtle Beacon compares studies by expected information gain, turning research prioritization into an evidence decision rather than a contest between stakeholders.
We want to improve engagement through the slower second act—what experiment should that become?
Subtle Beacon turns a business question into a research-ready brief with a target population, outcome, comparison, method, and decision rule.
Powerful on its own.
Better connected.
Subtle Beacon is a complete experimentation platform that works with the tools, data, and research workflows your studio already uses—and becomes even more powerful when connected to the wider Iridae system.
Keep your existing stack.
Connect analytics, feature flags, playtests, panels, community channels, and data warehouses without rebuilding how your studio works.
Add deeper game context.
Latent Spark and Patient Cartographer help Subtle Beacon identify what matters, where uncertainty remains, and which questions are worth testing.
Carry evidence into planning.
Anchored Horizon turns experimental findings into better forecasts, scenarios, and production decisions.
See Subtle Beacon in action.
Explore how your studio can design studies, connect evidence, and move from uncertainty to better decisions.