Most publishers already have the pieces — analyst teams, comps decks, forecasting models, scout memory. They just don’t have them composed into a single loop that runs continuously across the pipeline, the slate, and the market at the same time. Iridae is composed Bayesian decision infrastructure — pre-trained on continuously updating industry-wide data, running behind every commercial conversation in the building. Not another research firm. Not another dashboard. Not a copilot. The work you already do, organized so it actually moves at the speed of the decisions you have to make.
Cover every pitch with the same rigor.
Scouts develop strong taste, but can only deeply evaluate a fraction of the inbound — and the pitches that go uncovered may be the ones that matter most. Iridae gives every pitch the same calibrated read the moment a human looks at it: comps, audience fit, commercial range. The mechanical work runs as infrastructure, freeing scouts for taste and judgment.
Decide on the math, not the deck.
Pitch decks win the room. Data wins the bet. Iridae gives greenlight committees calibrated reads on every option — revenue distributions, audience evidence, comparable trajectories. The call still belongs to your team. The substrate stops being whichever narrative was best rehearsed.
Run the catalog like a portfolio.
Most catalog management is reactive — a remaster gets pitched, a sequel gets approved, a port happens because someone made the case. Iridae models the catalog continuously: audience trajectory, commercial signal, opportunity surface across every title. Remasters, sequels, ports, sunsets, revivals — evidence-driven, not pitch-driven.
See the market before the slate has to.
Genres heat and cool. Audiences shift. Platform economics change. Most publishers find out from the postmortem of a title that missed. Iridae watches the market continuously — every launch, every comp, every audience signal — and surfaces shifts in time for the slate to adapt. Strategy stops being an annual retreat.