First Concept

Three ideas on the board. Iridae runs each against its market atlas: comp trajectories, audience overlap, store positioning signals. You get evidence for which one has the clearest path to real players. You still make the call. You're just not making it blind.

This is the cheapest moment to be wrong and the moment studios are least likely to check. Art direction, tech stack, and scope start hardening before anyone tests whether the hook lands with the audience it needs to reach. The failures that show up at launch almost always trace back here.

• The pitch is so broad it could be five different games, and nobody narrows it because there's no data to cut with
• Audience is a gut assumption. Comps are vibes. "It's like X but Y" never gets sharp enough to test
• Positioning gets deferred to marketing instead of shaping the game now
• The team commits to scope, art direction, and tech before answering: who is this for, why will they care, and what evidence do we have?

Concept docs collect opinions. They don't produce decisions you can stand behind when production pressure arrives.

Iridae turns early concepts into structured bets you can evaluate:

1. Break the idea into testable assumptions: hook, audience, comps, differentiator
2. Pull signal from market context, comp titles, and similar-audience behavior
3. Run focused checks where it makes sense: community pulse, fast playables, positioning tests
4. Surface tradeoffs with evidence so the greenlight decision has teeth
5. Push approved next steps into your existing tools

You keep the creative call. Iridae makes sure that call is informed by what the market is actually telling you, not what the room assumed last Tuesday.