Pre-Launch

From the moment your game is visible to the market, Iridae is reading the response: how your positioning compares to similar titles, where your messaging is clear, where it blurs into the crowd, and where the game you're describing has drifted from the game you're building. Your trailer says one thing, your community is responding to another, and the build changed twice since the last brief. You get back exactly where the disconnect is and what comparable teams did to fix it.

This is the gap that kills launches: the game the team knows and the game the market sees are quietly diverging. Pre-launch isn't a marketing phase. It's a product-market alignment phase, and real money is already on the line.

• The store page describes the game you planned, not the game you shipped. Production changes never made it to the brief.
• Messaging drifts between store page, trailer, social, and demo. No single source of truth about what you're actually selling.
• Creative calls are made by taste. Wishlist targets are tracked by number. Nothing connects the two.
• The team spent years building toward a moment that is, structurally, a single binary test: does the market care or not?

The fix isn't more posts or a bigger campaign. It's a loop between what you're putting out and what the market is telling you back, running continuously so learning compounds before launch day.

Iridae connects production reality, market signal, and go-to-market execution into one loop:

1. Surface production changes that affect positioning before they reach players
2. Lock in testable positioning: who it's for, what it is, why it's different
3. Pull wishlist, store, community, and funnel signal into one view
4. Surface what's actually moving conversion, not what feels right
5. Feed outcomes back so each cycle sharpens the next

You stay in charge of creative and calendar. Iridae makes sure what you're saying matches what you're shipping, and that the market's response reaches you while you can still act on it.