Launch is a 30-day phase, not a day
Over 30 days, reviews land, support spikes, telemetry surfaces surprises, and the community forms its opinion. Every team is reacting at once. The ones that come out ahead aren't luckier -- they're working from the same picture and closing the loop faster.
Where launch goes sideways
- Reviews and community narrative move faster than fixes
- Discord, Steam, socials, and support carry conflicting messages
- Telemetry surfaces onboarding and retention surprises nobody planned for
- Hotfix calls get made in parallel with unclear ownership
Without a shared picture, teams react to noise, duplicate work, and miss what matters. The cost isn't just technical -- it's trust.
Iridae keeps signal, decisions, and execution in one loop
- Pull reviews, sentiment, support themes, and telemetry into one view.
- Classify issues by impact and urgency instead of ad-hoc triage.
- Route patch tasks, comms, and handoffs through your existing tools.
- Track outcomes and feed the next cycle so learning compounds.
Nothing runs without your approval. You get speed without losing control -- and a launch playbook you can reuse title after title.