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Core model
What is Iridae?
Iridae is an intelligence platform for game studios. It watches your game, your market, and your studio in real time, then turns that understanding into actionable guidance. It synthesizes production, experimentation, strategy, and go-to-market as connected workstreams rather than siloed tools. Think of it as an operating partner that thinks alongside your team, not another dashboard.
Core model
What does proactive intelligence mean in practice?
It means moving from decision to approved action to measurable outcome, then using that outcome to improve the next decision. Iridae stays present through the full loop: it helps frame the call, coordinates execution through your existing tools, and verifies whether it worked. The goal is that each cycle compounds instead of resetting.
Core model
Does Iridae make decisions or take action on its own?
No. Iridae never acts unilaterally. It frames options, surfaces tradeoffs, and proposes actions with a clear owner, but execution is always gated by explicit approval. Teams remain accountable for every decision.
Core model
What are the four core systems?
Latent Spark is a living probabilistic atlas of the game market. Subtle Beacon handles Bayesian experimentation and preference learning. Patient Cartographer models strategic planning as movement through a changing resource landscape. Anchored Horizon provides dynamic commercial forecasting. All four share an uncertainty-aware reasoning layer so they compound each other's outputs.
Core model
What is Latent Spark?
Latent Spark gives every game a structured, continuously updated probabilistic profile combining mechanics, identity, player response, commercial signals, and market context. It represents what's known, what's likely, and how reliable that confidence is. It powers concept evaluation, comp selection, and market mapping across the rest of the stack.
Core model
What is Subtle Beacon?
Subtle Beacon is a Bayesian experimentation and preference-learning system. It treats player preferences and experiment outcomes as evolving probability distributions, so teams can evaluate changes while data is still arriving, adapt traffic allocation, and measure decision-readiness rather than waiting for a test to feel "finished."
Core model
What is Patient Cartographer?
Patient Cartographer models strategic planning as movement through a changing resource landscape. It explores many plausible tactical sequences, identifies which reach your objectives given real constraints (budget, team capacity, production progress, market position), and distinguishes paths that look good on paper from those that hold up under execution risk and timing.
Core model
What is Anchored Horizon?
Anchored Horizon is a dynamic commercial forecasting system. It retrieves comparable games algorithmically, builds structured priors, and produces probabilistic forecasts (not point estimates) that update as your concept evolves. It handles scenario-native queries: how do outcomes change with different product directions, pricing, launch timing, or scope?
Core model
What research does Iridae publish?
Iridae publishes research across three pillars: intelligence-in-flow (how humans and models share reasoning), behavioral intelligence (mapping player cognition to market outcomes), and computational intelligence architecture (real-time probabilistic reasoning). Published research includes Grafial (a language for reasoning about uncertain relationships), RVGN (reasoning with incomplete adjacency), SATE (online topic segmentation), and the Spectral-Chaos Transformer (scenario forecasting with structure and uncertainty).
Core model
How technical is Iridae under the hood?
Very. Iridae is built on frontier research in uncertainty, behavioral intelligence, and live decision-making. The engineering layer enforces versioned artifacts, rigorous testing, tenant isolation, and reproducible workflows. The four core systems share an uncertainty-aware reasoning language so they compound rather than conflict.
Core model
What is GMRL?
GMRL (Game Market Research Lab) is a separate Iridae product that turns your pitch, design docs, or Steam page into a clear market read with drop-in visuals. It's useful for publisher conversations, greenlight decks, and positioning validation. You can use GMRL independently of the Iridae platform.
Category Comparisons
Is Iridae a chatbot or LLM assistant?
No. LLM assistants are great for drafting and exploration. Iridae is built for the calls where money, trust, or player experience is on the line. A prompt can suggest an answer. It can't own the outcome. Iridae keeps the decision thread intact from "we should" through "we shipped" to "did it work."
Category Comparisons
Is Iridae a BI or analytics platform?
No. BI answers "what happened when?" Iridae answers "what should we do about it?" Iridae ingests your analytics data and connects it to decisions, execution, and outcomes. Your dashboards still run. Iridae closes the gap between the chart and the next move.
Category Comparisons
Is Iridae a data warehouse or CDP?
No. Your warehouse stores the truth: telemetry, revenue, spend, support. Iridae ingests it and asks the next question. "Retention dropped 8% after the patch" is a warehouse fact. "Here are three response options with tradeoffs, and here's who should own the call" is what Iridae adds.
Category Comparisons
Is Iridae a market intelligence database?
No. Market intel databases show you the landscape. The hard part is what your studio does about it, given your runway, your team, and your roadmap. Iridae connects external market context to your internal constraints and turns it into a decision your team can act on.
Category Comparisons
Is Iridae a playtesting or user research tool?
No. Playtesting tools show you where players struggle. Iridae connects that evidence to decisions, execution, and verification. A clip is not a ticket. A theme is not a shipped fix. Iridae closes the loop from finding to shipped change to verified impact.
Category Comparisons
Is Iridae a community or sentiment tool?
No. Sentiment tools tell you what players are saying. Iridae connects that signal to what your team does about it. It helps decide response paths, coordinate action across functions, and trace whether the response actually changed the outcome.
Category Comparisons
Is Iridae an experimentation or feature-flag platform?
No. Feature flags make rollouts safe. Iridae makes them decisive: what to test, when to stop, and what changes because of the result. Your rollout tools run the mechanics. Iridae runs the decision loop around them.
Category Comparisons
Is Iridae an AI production assistant?
No. Producers don't need an AI to be the producer. AI production assistants speed up the admin: meeting notes, draft tickets, status updates. Iridae keeps the decision thread intact across handoffs, milestones, and pressure. The admin isn't the hard part. Follow-through is.
Category Comparisons
Is Iridae a publisher?
No. Iridae doesn't take ownership of your studio or IP. It builds the operating discipline that makes publishers optional, not necessary. Choose a publisher because they're the right partner, not because you can't operate without one. Studios that operate well make better partners too.
Fit and scope
Who is Iridae built for?
Teams that own decisions and carry consequences: studio founders, game directors, producers, engineering leads, creative directors, and marketing/growth leads. Iridae is built for the cross-functional reality of game development where decisions touch product, production, creative, engineering, and go-to-market simultaneously.
Fit and scope
Can a solo developer use Iridae?
Yes. Solo devs make all the same decisions as a full team, just alone and disconnected from market signal. Iridae watches the market side while you build: continuous reads on your store page, community, playtest signals, and player behavior. It surfaces the next move scoped to what one person can ship, and holds the thread across decisions so context doesn't evaporate between sprints.
Fit and scope
Does Iridae replace our existing tools?
No. Iridae works through your existing stack. It integrates with project management tools (Linear, Jira, Trello, ClickUp, Asana, HacknPlan, Codecks), team chat (Slack, Discord, Teams), docs (Notion, Confluence, Google Workspace), analytics (GameAnalytics, Amplitude, Mixpanel), version control (Git, Perforce), and more. It also supports REST API, GraphQL, and n8n/Zapier for custom workflows.
Fit and scope
Is Iridae only useful in live ops?
No. Iridae is built for decisions across the full lifecycle: first concept (validating direction before committing resources), vertical slice and production (keeping creative vision aligned with market reality), pre-launch and launch (building signal, not just hype), and live ops (making the update loop compound instead of reset).
Fit and scope
Is Iridae only for large studios?
No. Iridae supports solo developers, small indie studios, mid-size studios, large studios and publishers, and accelerators/incubators/funds. Fit is driven by whether you have real decisions under real constraints, not by headcount.
Fit and scope
Can Iridae be used outside games?
Yes. The core technology is not game-specific. Product priorities are shaped by game-industry needs, but Iridae stays engaged with a limited number of non-game pilots where the decision patterns overlap: uncertain markets, cross-functional execution, and outcomes that compound over time.
Fit and scope
Who is behind Iridae?
Iridae is based in Copenhagen, Denmark (Iridae ApS). The founding team includes Charles Hinshaw (CEO, early Unity employee #15), Emil Johansen (CTO, early Unity engineer #22), Ghazaleh Mobkie (COO, early Trustpilot employee #38, former Dixa), Soren Lass (Developer Relations, former Ubisoft brand and marketing director), and Alessandro Canossa (ML & Research, applied researcher on player behavioral models).
Fit and scope
Where is Iridae based?
Iridae ApS is based in Kongens Lyngby, Denmark, in the Copenhagen area. The company is a Danish ApS (limited company) and operates under EU/EEA data protection regulation.
Governance
Does Iridae automate execution end to end?
No. Iridae frames options, proposes actions, and routes execution through your existing tools, but nothing runs without explicit approval. Humans stay accountable. It's designed to intervene without replacing agency.
Governance
What keeps Iridae from becoming a black-box recommendation engine?
Every recommendation surfaces the options considered, the tradeoffs between them, the constraints that shaped the framing, and the success criteria that would validate the outcome. Approvals are tied to specific execution steps, and outcomes are traced back to the original decision. You can always see why Iridae suggested what it suggested.
Governance
Where can we review legal and policy documents?
The legal hub includes Terms of Service, Privacy Policy, Cookie Policy, Data Processing Addendum (DPA), AI Policy, and Subprocessors list. All documents are publicly available and versioned with effective dates.
Governance
Do you provide a Data Processing Addendum (DPA)?
Yes. Iridae publishes a DPA covering controller/processor responsibilities, security measures, subprocessor management, cross-border transfer safeguards (Standard Contractual Clauses), and deletion obligations (customer content deleted or returned within 60 days after termination).
Governance
Is customer content used for model training?
Per the AI Policy, customer content may be used to improve the service unless a written no-training agreement is in place. Iridae uses privacy-preserving, federated-learning-style approaches where learning is captured as model updates or weights rather than exposing raw customer content across accounts. This is not a prompt-in/public-recall-out workflow. If you need a no-training guarantee, request a written agreement.
Governance
Where is our data stored?
Personal data is primarily located in the EU/EEA. Where transfers outside the EU/EEA are necessary (e.g. to subprocessors), Iridae relies on Standard Contractual Clauses. Iridae does not sell personal data. Controller-side data is retained as needed for stated purposes; processor-side customer content is deleted or returned within 60 days after contract termination.
Governance
What subprocessors does Iridae use?
Iridae uses a combination of first-party models and third-party providers. Infrastructure: Amazon Web Services, Microsoft Azure, and NVIDIA for hosting and compute. Third-party model providers: OpenAI and Anthropic (used selectively). All subprocessors have Data Processing Agreements with Standard Contractual Clauses. The full list with roles, data categories, and locations is published.
Governance
Does Iridae use its own AI models?
Yes. Iridae uses a combination of first-party models (developed internally) and third-party models. Requests may be routed between systems for quality, safety, latency, or availability. Some requests are processed or reviewed by humans for input preparation, output quality control, or safety, subject to confidentiality obligations.
Commercial
Can we license individual subsystems?
No. The four systems (Latent Spark, Subtle Beacon, Patient Cartographer, Anchored Horizon) are designed to compound each other's outputs. They share an uncertainty-aware reasoning layer and produce better results together than in isolation. Iridae is offered as an integrated platform.
Commercial
Is Iridae generally available?
Not yet. Iridae is currently offered through invite-only pilots. Get in touch and tell us about one decision your team is facing. That's the fastest way to evaluate fit and get into the pilot queue.
Commercial
How much does Iridae cost?
Iridae does not publish flat self-serve pricing during the invite-only pilot phase. Commercial structure is scoped with each team based on pilot scope and operational needs. Reach out to discuss what a pilot looks like for your studio.
Commercial
How do pilots work?
Start with a short call and one active decision. We map scope, constraints, and what an initial pilot should prove. Pilots are scoped around real decisions with real stakes, not sandbox demos. We support a limited number of non-game pilots where the decision patterns overlap.
Commercial
How do we get started?
Get in touch and bring one concrete decision where the tradeoffs and downstream commitments are unclear. That's the fastest way to evaluate fit. We'll show you where Iridae would plug in and what a pilot would look like for your team.
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