For indie developers

You have the conviction.
Bring the proof.

Make a stronger case for the game you want to make.

Get started for free

You know what makes your game interesting. But where does it fit in the market? Who is it for? And what evidence supports its commercial potential? Game Market Research Lab (GMRL) is a self-serve research tool for indie developers. Explore the market around your idea, challenge your assumptions, and build a better-informed pitch.

Game Market Research Lab

Build the case for your game.

  1. 01

    Understand where your game fits.

    GMRL draws on deep market and game understanding — from mechanics and themes to player experience and units shipped — to find meaningful comparisons, explore related games, and understand what makes your concept different.

  2. 02

    See what the market tells you.

    A few successful games don’t tell you whether there’s a market for yours. GMRL builds market support from hundreds of similarity-weighted comparable titles in real time.

  3. 03

    Find the gaps in your argument.

    Every pitch makes assumptions. Who will buy the game? Why will they choose it? Which games demonstrate that an audience exists? GMRL investigates those questions, finds supporting evidence, and helps you recognize where your assumptions need more work.

  4. 04

    Pitch with more than enthusiasm.

    You bring the creative vision — GMRL helps you make the strongest commercial case for it. GMRL helps you explain your game’s place in the market, choose better comparisons, and make the opportunity clear to publishers, partners, or your own team.

Get started for free.

Game Market Research Lab is free for indie developers. We’re granting access in batches. Sign up, and we’ll email you when yours is ready.