Custom solutions

Custom solutions, built on Iridae.

Your business. Your workflows. Our decision intelligence infrastructure.

Not every problem fits an existing product. We combine Iridae’s infrastructure for understanding games, modeling outcomes, and evaluating decisions into a service, application, or workflow built around your data and requirements.

Discuss a custom solution

Capabilities

The building blocks are already there.

Behind Iridae’s products is a shared set of capabilities designed to work together.

Game and market intelligence

A detailed understanding of games, player experiences, and more than a decade of commercial history. Explore existing games, proposed concepts, and changing market conditions.

Forecasting and scenario modeling

Model plausible outcomes under different assumptions. Examine uncertainty, compare alternatives, and see which factors influence the results most.

Causal analysis and experimentation

Investigate how factors affect outcomes, separate supported conclusions from assumptions, and find where new evidence could improve a decision.

Decision-making and planning

Compare possible actions, account for constraints and trade-offs, and explore how choices today shape the options available tomorrow.

The infrastructure to make it work

Shared capabilities for data handling, access control, evidence tracking, workflows, integrations, and billing.

Existing examples

What this looks like in practice.

01
Pricing strategy

When is a deeper discount actually worthwhile?

A larger discount doesn’t always lead to more purchases. We built a pricing strategy tool that combines historical market evidence with models of price sensitivity, wishlist conversion, player reviews, and sentiment, and evaluates how those factors interact.
The analysis can identify circumstances where further discounting is unlikely to improve conversion until player reception changes. Then addressing issues with the game may matter more than lowering the price. The results change as new evidence arrives.
02
Franchise value

Where does a franchise add the most value?

The setting, themes, and experiences of a franchise can contribute value independently of its name. We combined game intelligence, historical commercial evidence, and causal analysis to examine how the value of a major franchise’s themes varied across kinds of games and player experiences.
Some combinations showed stronger commercial support. Others had limited or conflicting evidence. The result goes past estimating the value of a license: it shows where the franchise’s characteristics matter most, and what that could mean for different game concepts.

Delivery

Built into your business.

Intelligence inside your existing systems.

Add Iridae’s capabilities to the products and workflows you already use. Through APIs or MCP, your systems supply their own data and requirements, request analyses, and work with structured results, explanations, and uncertainty. You keep your interface, your business rules, and your customer relationships.

Dedicated applications and automated workflows.

Some problems benefit from a purpose-built interface or a process that runs continuously. We assemble existing capabilities into applications and workflows designed around specific decisions, without a separate technology stack.

Focused research and analysis.

Sometimes the need is a particular question rather than an ongoing product. The same infrastructure supports targeted investigations, scenario comparisons, and evidence-based analysis.

Start with the problem.

You don’t need to know which capabilities to combine or how to implement them. Tell us what your business is trying to do, what information you have, and how you’d like to use the results. We’ll examine how our infrastructure can support it, what additional work is needed, and how the solution could fit into your systems, from a small capability exposed through an API to a complete application. The underlying intelligence is already built. The solution is shaped around your needs.