# Subtle Beacon — continuous Bayesian experimentation

With [Subtle Beacon](https://iridae.com/learn/), game developers and studios turn decision-relevant uncertainty into studies and live experiments—then update belief with honest stopping rules, transfer checks, and living claim history.

Studios choose how much automation to use: fully autonomous research, hands-on control, or levels in between. Full catalog: [Capabilities](https://iridae.com/learn/capabilities/).

## How studios learn

- **Built for game workflows.** Playtests, A/B tests, preference studies, pricing research, and live product signals connect in one continuous system designed for games.
- **Every study makes the next smarter.** Past findings and live-market evidence reduce study cost, sharpen new research, and surface when stated preference conflicts with behavior.
- **From autopilot to copilot.** Teams decide how much Subtle Beacon runs versus how much they direct.

## Workflows (concept → live)

1. **Test before production commits.** Studios compare features, bundles, pricing, and positioning before heavy build or launch investment.
2. **Learn inside the live game.** Adaptive experiments run with guardrails on retention, revenue, economy health, and player trust.
3. **Resolve conflicting signals.** When Discord, playtests, telemetry, and live experiments disagree, teams see why and what to test next.

## Questions studios ask

| Studio question | What Subtle Beacon returns |
| --- | --- |
| Which portfolio test reduces the most decision-relevant uncertainty? | Ranking by expected information gain—not stakeholder volume. |
| Can another title’s study transfer here? | Relevant approved evidence with transfer checks—not assumed identical titles. |
| Support friction → experiment? | Pre-scoped interventions linked to measurable outcomes and decision rules. |
| Observational “effect” or confounding? | Qualified causal estimates with uncertainty, confounders, and drift. |
| Stop the test yet? | Continuous probability-of-best with a predefined stopping rule. |
| Portfolio-wide anomaly? | Coordinated diagnostic workflow with shared evidence and title-specific differences. |
| What would players pay for a bundle? | Willingness-to-pay from choices—beyond picking a winner among few price points. |
| Are old “winning variants” still true? | Living claim history; flags when evidence is weakened, contradicted, or superseded. |
| Planning assumption → playtest? | Research-ready brief: population, outcome, comparison, method, decision rule. |

## Connected systems

- **Existing stack** — Analytics, feature flags, playtests, panels, community channels, and warehouses stay in place; Subtle Beacon does not require rebuilding studio process.
- **Deeper game context** — [Latent Spark](https://iridae.com/understand/) and [Patient Cartographer](https://iridae.com/plan/) help identify what matters, where uncertainty remains, and which questions are worth testing.
- **Carry evidence into outlooks** — [Anchored Horizon](https://iridae.com/forecast/) turns experimental findings into better forecasts, scenarios, and production decisions.

## Site map

- [Home](https://iridae.com/) — Iridae decision infrastructure for game studios

### [Latent Spark — Understand](https://iridae.com/understand/)

Calibrated game belief, comps, and market atlas

- [Overview](https://iridae.com/understand/)
- [Headless + Integrated](https://iridae.com/understand/headless/)
- [Capabilities](https://iridae.com/understand/capabilities/)
- [FAQ](https://iridae.com/understand/faq/)

### [Anchored Horizon — Forecast](https://iridae.com/forecast/)

Comp-based Bayesian commercial forecasting

- [Overview](https://iridae.com/forecast/)
- [Headless + Integrated](https://iridae.com/forecast/headless/)
- [Capabilities](https://iridae.com/forecast/capabilities/)
- [FAQ](https://iridae.com/forecast/faq/)

### [Patient Cartographer — Plan](https://iridae.com/plan/)

Live strategic pathfinding under uncertainty

- [Overview](https://iridae.com/plan/)
- [Portfolio](https://iridae.com/plan/portfolio/)
- [Capabilities](https://iridae.com/plan/capabilities/)
- [FAQ](https://iridae.com/plan/faq/)

### **Subtle Beacon — Learn** (this page)

Continuous Bayesian experimentation

- **Overview** (this page)
- [Capabilities](https://iridae.com/learn/capabilities/)
- [FAQ](https://iridae.com/learn/faq/)

### Also

- [Book a Demo](https://iridae.com/demo/)
- [Company](https://iridae.com/company/)
- [Careers](https://iridae.com/company/careers/)
- [Blog](https://iridae.com/blog/)
- [Legal](https://iridae.com/legal/)

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Canonical: https://iridae.com/learn/